Hosted by Daegu Metropolitan City and Gyeongsangbuk-do Province, and organized by Daegu EXCO, Heat Wave Response Forum Organizing Committee, the 2021 Korea International Cooling Industry Expo 2021, and KOTRA wrapped up the three-day schedule on July 23 with significant results in responding to heat waves, fine dust, climate and environmental changes.

Korea's only cool industry exhibition "K-ICE 2021" opened on July 21 with a three-day schedule, operating a thorough quarantine system at a time when the non-metropolitan area is also raising the level of social distancing. Contrary to initial concerns that exhibition performance will be poor due to the fourth COVID-19 epidemic, "K-ICE 2021" boosted the satisfaction of participating companies due to the expansion of visits by real visitors with high purchasing power and the export and domestic consultation meeting that achieved remarkable consultation results.

An official from a participating company who submitted heat wave reduction facilities and devices such as shade masks, cooling fogs, and clean roads said, "The number of general visitors to the exhibition hall decreased due to the unexpected spread of COVID-19 and the adjustment of distance stages, but the quality of counseling increased."

In addition, a visitor who visited the exhibition hall because he was interested in personal cooling products said, "I thought only medium and large heat wave response facilities would be displayed, but it was good to see various personal cooling products such as cooling vests, neck coolers, summer bedding, and mass production at low prices."

In particular, at this exhibition, leading cool industry companies such as Midney, Samhan C1, Sharing Insulation, Century System, MetalCraft Korea, and GS Shayang Industry showed innovative heat wave reduction technologies.

At the same time, E-Tech Industry, Realtech, Testonic, and Spire Technology also introduced new forms of fine dust reduction devices and technologies, raising visitors' interest. In addition, in the field of personal air conditioning, Solirex's "cooling vest," MPAC Plus's "neck cooler," and Innoect's "cooling welding helmet" were popular as "heat wave countermeasures for field workers."

The biggest reasons why this exhibition was able to increase satisfaction were "online export counseling" and "public domestic purchase counseling," which performed so well that there was no significant difference from offline counseling sessions. Through this export and domestic consultation meeting, "K-ICE 2021" has been reborn as an online and offline hybrid business platform by directly contributing to the development of markets for participating companies.

The "Public Domestic Purchase Consultation," which was held by 21 demanding organizations and 36 participating companies, participated in 137 consultations, and 12 buyers from 5 countries, including China, Vietnam, India, Indonesia, and the Philippines, participated in KOTRA to support overseas market development. The estimated consultation amount of participating companies through this export and domestic consultation meeting is estimated to be about 10 billion won.

In addition, in "K-ICE 2021, research results from public institutions such as the Institute of Contributions, which has been striving to reduce heat waves and fine dust, were also shared. The National Institute of Disaster and Safety expressed public interest by introducing "heat and drought-related policies and research results," and the Daegu Regional Meteorological Administration provided opportunities to re-recognize climate change issues through demonstrations of "weather observation vehicles" and "Daegu Gyeongbuk Climate Change Response Workshop." In addition, the Korea Water Circulation Association shared the "effect of water circulation contributing to urban heat island reduction" through product promotion and seminars of member companies, and the "Yangsan Lounge" lounge, which promoted the "Yangsan Writing Movement" of all ministries, was considered the most popular place.

The Korea International Cool Industry Exhibition (K-ICE), which was first held in 2019 as an exhibition centered on domestic demand, has grown one step further this year as an exhibition that contributes to the development of overseas markets based on online export counseling.

"We will establish various strategies to further expand business programs in the next exhibition to improve the performance of participating companies, and we plan to focus all our capabilities on making K-ICE 2021 an 'international exhibition' that attracts global attention beyond domestic representatives," said the CEO of EXCO. In addition, he added, "We will lead the revitalization of the industry and market through continuous efforts to raise awareness of the cool industry and actively contribute to the change of Daegu from a heat wave city to a leading city in the cool industry."

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