[Money Today] "Jelly Farm" on MPAC Plus, Naver Shopping Live... The sales of masks are in full swing. 2022-01-18

Jelly Farm, a multi-use mask and silicone puff brand of MPAC Plus Co., Ltd., started selling in earnest by transmitting real-time broadcasts using the Naver Live Shopping Platform of the Seoul Industrial Promotion Agency.

젤리팜 소프트핏 마스크/사진제공=엠팩플러스

On the 20th, Jelly Farm announced on Naver Shopping Live on the 15th that it has sold its brand's flagship products, Jelly Farm Soft Fit Mask, Jelly Farm Mask Strap, and Jelly Farm Microcell Puff.

Up to 9,000 consumers watched the live commerce broadcast in real time, and Jelly Farm directly communicated with consumers through the broadcast and induced favorable responses with various comments and quiz events.

Jelly Farm Soft Fit Mask, sold by Jelly Farm through broadcasting, is a 100% self-made product from fabric to manufacture, and has been certified by the National Institute for Hypoallergenic Skin and Children's Products Common Safety Standards, Antibacterial, UV Protection, and deodorizing effects. An official said, "It is made of 1.5mm ultra-slim design and highly resilient material, so there is little earache even if worn for a long time." It can also be repeatedly washed and dried quickly to maintain comfort, he explained.

This product consists of five sizes: XXS (1 to 4 years old), XS (5 to 9 years old children), S (children to adult women), M (average adult men and women), and L (above the average adult men and women). There are two colors: black and white.

Jelly Farm Mask Strap' is a durable TPU material that is less dirty than other materials and does not break easily, so it can be used for a long time. It is characterized by light activity with an ultra-light weight of 4g. Jelly Farm Microcell Puff has 8,100 microcells, which thinly adheres the foundation to the skin. The characteristic of silicone puff is that the foundation is not absorbed by the puff, so it can be used economically compared to the sponge puff, and can be used hygienically by wiping it off with wet tissue or running water after use.

An official said, "It was our first live commerce broadcast, and we will actively approach consumers through various online shopping platforms and live broadcasts in the future due to the unexpectedly large influx."

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